twitter facebook linkedin
  • A recognized authority on brands, David Aaker is Vice Chairman of Prophet and consults exclusively for Prophet clients. He is the creator of the Aaker Model™ and has published more than 100 articles and 15 books. He speaks about the book ‘The New Emerging Market Multinationals’.
    Click this link to view the article.
  • Comment by Amitava Chattopadhyay on Judgment Call in Financial Times Click this link to view the post.
If you liked the article, please consider sharing it on: