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Testimonials

This book is a real eye opener. It will forever change your assumptions about international economic competition and who the winners will be.
-Philip Kotler,
Kellogg School of Management, author of Winning at Innovation.
Few forces in the world today are as profound as the growing influence of emerging market multinational companies. As this timely book so insightfully points out, their rise is shifting the global competitive landscape and forcing us to think hard about new growth, strategy and talent equations. A must-read for business leaders responsible for navigating today’s global environment.
-Muhtar Kent,
Chairman and Chief Executive Officer, The Coca-Cola Company.
An insightful read. Essential for those wishing to understand the evolution and growth of emerging economy MNCs and how they will reshape global market structures.
-AnandMahindra,
Vice Chairman and Managing Director , Mahindra Group , India.
The book, THE NEW EMERGING MARKET MULTINATIONALS, is a must-read. It is well researched and provides compelling case illustrations. I highly recommend this book.

-W. Chan Kim,

The Boston Consulting Group Bruce D. Henderson Chaired Professor of International Management, Professor of INSEAD, Co-director of the INSEAD Blue Ocean Strategy Institute, and bestselling author of Blue Ocean Strategy.

This is the future of global competition. You need to understand it if you aspire to be a player or if global markets are now a part of your strategy.
-David A. Aaker,
Bestselling author of Brand Relevance and Vice Chairman of Prophet.
The hype about emerging market multinationals is matched by the challenges they face in extending, adapting and adding to their sources of advantage versus traditional multinationals. This book offers an array of fascinating examples and an interesting framework for stimulating thinking about their strategic options.

-PankajGhemawat,

Rubiralta Professor of Global Strategy, IESE Business School, author of World 3.0, winner of the Thinkers50 award for the best business book of 2010-2011.

The 21st century is marked by a dramatic shift of the world economic power towards the emerging markets. These new markets are a great source of opportunity, inspiration and innovation, but also of great threat from the new rising and powerful multinational companies from these markets. This book gives deep insight into the new models and ways of doing business that are emerging from these new markets that will shape globalization, both in the new and the traditional marketplaces.
-JochenZaumseil,
Executive Vice President Asia Pacific Zone and Member of the L’Oréal Group Management Committee.
This book gives a clear idea of the success formula of emerging market multinationals by showing practical insights based on a deep understanding of EMNCs. This will help readers from any type of company to structure their own growth strategies.
-Wonhong Cho,
Executive Vice President and Chief Marketing Officer, Hyundai Motor Company.
This book offers an insightful and impressive analysis and understanding of the business dynamics of the past decade. Readers from EMNC,s will learn a lot about how to expand their business to globally and how to build and sustain premium brands and compete against incumbent TMNC’s. Readers from TMNC’s will understand EMNC’s capabilities and strategies, helping them to penetrate and compete in these booming markets.
-Michael Ahn,
President and CEO North America, LG Electronics Company Limited (2004-2009) and Senior Advisor.
The rise of powerful multinationals from emerging markets is affecting companies all over the world. Little is really known about how these EMNCs operate, though - until now. Chattopadhyay, Batra and Ozsomer provide a comprehensive and insightful overview of their paths to success. As a playbook for budding EMNCs, and in-depth intelligence for companies contending with EMNCs, the book, The New Emerging Market Multinationals, is an invaluable resource for top marketers everywhere.

-Kevin Lane Keller,

E. B. Osborn Professor of Marketing, Tuck School of Business at Dartmouth; Author of Strategic Brand Management and co-author of Kotler and Keller, Marketing Management.

A brilliant analysis of how the multinationals from emerging markets are succeeding globally. It is conceptually solid and a joy to read!
-Jagdish N. Sheth,
Charles H. Kellstadt Professor of Marketing, Goizueta Business School, Emory University and Author, Chindia Rising.
Research-based valuable insights into emerging market companies becoming formidable global players by moving beyond being low-cost operators to business model innovators and brand-builders. Packed with lessons for global companies and aspirants all over the world!
-VindiBanga,
Partner, Clayton, Dubillier& Rice; Former President, Foods, Home & Personal Care, Unilever.
Many Chinese MNCs are today becoming strong global competitors. Following the strategies described in this book, is making them forces to be reckoned with on the world stage. This book will be of great help in preparing us for this new competitive era.
-John Quelch,
Dean of the China Europe International Business School (CEIBS), Shanghai, and former Dean of the London Business School.
‘The New Emerging Market Multinationals’ has successfully brought to life the opportunities and challenges of building profitable brands in the emerging markets. My passion is the African market, and this book provides great insights that can inspire the reader to successfully embrace the growth opportunities in Africa and other emerging markets.
-Gerald Mahinda,
Managing Director, Brandhouse-a Diageo Joint Venture.