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A recognized authority on brands, David Aaker is Vice Chairman of Prophet and consults exclusively for Prophet clients. He is the creator of the Aaker Modelâ„˘ and has published more than 100 articles and 15 books. He speaks about the book ‘The New Emerging Market Multinationalsâ€™.
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Comment by Amitava Chattopadhyay on Judgment Call in Financial Times Click this link to view the post.